How is the EILEEN FISHER brand story embodied in its products, stores, employees, and marketing and advertising? How strong is the brand story? What are the core brand associations and meaning narratives associated with the brand?Ģ. The case also follows well-established fashion brand Eileen Fisher’s forays into social media as it chases a younger demographic and demonstrates the opportunities and pitfalls that await big brands when they enter the world of Web 2.0.Īfter reading the case study, please answer in detail the following questions:ġ. The case explores the challenges of appealing to new target markets without alienating existing customers. Students will read, analyze and submit a write-up for the Harvard Business School case study Eileen Fisher, Repositioning the Brand. Business Case Study Assignment #1: Eileen Fisher
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |